What advertising practices are prohibited to avoid appealing to minors?

What advertising practices are prohibited to avoid appealing to minors?

• A. Using minors in ads
• B. Making underage-friendly content
• C. Implying underage consumption
• D. All of the above

Answer: (D)

Advertising must not appeal to minors. This means content should not target or be attractive to underage audiences in any way. Using minors in ads clearly signals that the product is appropriate for young people and can entice underage drinking. Creating content that is friendly to underage audiences—like imagery, themes, or language that would appeal to youths—also crosses the line, because it could draw minors toward drinking. Even implying that underage consumption is acceptable or desirable is problematic, as it suggests a social norm that encourages underage use. When these elements are considered together, they cover all the ways advertising can try to lure minors, so the safest and most accurate choice is that all of the listed practices are prohibited.

Advertising must not appeal to minors. This means content should not target or be attractive to underage audiences in any way. Using minors in ads clearly signals that the product is appropriate for young people and can entice underage drinking. Creating content that is friendly to underage audiences—like imagery, themes, or language that would appeal to youths—also crosses the line, because it could draw minors toward drinking. Even implying that underage consumption is acceptable or desirable is problematic, as it suggests a social norm that encourages underage use. When these elements are considered together, they cover all the ways advertising can try to lure minors, so the safest and most accurate choice is that all of the listed practices are prohibited.